The WordPress blog for those that love WordPress blogging. So meta, we know.

The Tools We Use to Win with WordPress

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I had the pleasure of joining a wonderful group of speakers this past weekend in Miami, Florida for WordCamp Miami 2013. It was an honor to share the stage with some other great business and WordPress minds like Shane Pearlman, Pippin Williamson, Justin Sainton and many more. My talk is on The Tools We Use   …Continue Reading


WordCamp Vancouver 2012

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WordCamp Vancouver is upon us! I’m delighted to be joining this WordCamp speaking again on best practices for freelancers and small businesses using WordPress professionally. Grab the slides and let me know what you think of the presentation, either in the comments below or by tweeting using the event’s official hashtag #wcyvr. Grab the Slides   …Continue Reading


Replacing the WordPress User Authentication [Video]

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WordPress is a powerful multi-user web content management system. Due to its multi-user nature, WordPress has long instituted a full fledged user system, complete with separated roles and permissions for each user. What happens, however, when WordPress is brought into an environment with an existing user repository? WordPress filters allow developers to hook into WordPress   …Continue Reading


Top 10 Reasons to Use WordPress for Business

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Last weekend I had the opportunity to give a presentation at the Minnesota Bloggers Conference on why bloggers should consider using (self hosted) WordPress to power their blogs. Among the biggest arguments for using WordPress is how powerful WordPress is as a platform. With thousands of themes and plugins that allow you to quickly add   …Continue Reading


Moving Your Blog to WordPress

Posted on

If you’re a blogger using a platform like WordPress.com, Blogspot (Blogger), Tumblr, Typepad or another online solution, you may have heard people talking about “WordPress” and how they’re doing all sorts of fancy things like customizing their design, adding pop-up email opt-ins, or embedding advertisements or other revenue generators. Have you ever wondered how you   …Continue Reading


Replacing the WordPress User Authentication [Video]

Posted on

WordPress is a powerful multi-user web content management system. Due to its multi-user nature, WordPress has long instituted a full fledged user system, complete with separated roles and permissions for each user. What happens, however, when WordPress is brought into an environment with an existing user repository? WordPress filters allow developers to hook into WordPress   …Continue Reading


Top 10 Reasons to Use WordPress for Business

Posted on

Last weekend I had the opportunity to give a presentation at the Minnesota Bloggers Conference on why bloggers should consider using (self hosted) WordPress to power their blogs. Among the biggest arguments for using WordPress is how powerful WordPress is as a platform. With thousands of themes and plugins that allow you to quickly add   …Continue Reading


Moving Your Blog to WordPress

Posted on

If you’re a blogger using a platform like WordPress.com, Blogspot (Blogger), Tumblr, Typepad or another online solution, you may have heard people talking about “WordPress” and how they’re doing all sorts of fancy things like customizing their design, adding pop-up email opt-ins, or embedding advertisements or other revenue generators. Have you ever wondered how you   …Continue Reading


How to Integrate a Beautiful Pinterest Board into WordPress

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Pinterest seems to be all the rage these days. If you’re not familiar with the service, it allows you to “pin” images from around the web to your own “boards”, leaving you with collections of awesome pictures from around the web in nice little groups. Today we’re going to explore how you might pull in   …Continue Reading


How to Create a Sexy WordPress Login Page in 2 Easy Steps

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Yes, I said Sexy. We all know the default WordPress login page… …beautifully minimal, straight-forward, but boring.  Both it’s strength and weakness lie in it’s simplicity.  WordPress gives us this easy to use solution for logging in to our CMS, but you don’t have to sacrifice style for functionality.


Top 10 Reasons to Use WordPress for Business

Posted on

Last weekend I had the opportunity to give a presentation at the Minnesota Bloggers Conference on why bloggers should consider using (self hosted) WordPress to power their blogs. Among the biggest arguments for using WordPress is how powerful WordPress is as a platform. With thousands of themes and plugins that allow you to quickly add   …Continue Reading


Freshmuse Invades WordCamp Portland [+Photos]

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This weekend we got the distinguished honor of attending and speaking at WordCamp Portland. Some things we learned, a brief recap, and of course photos of birds on things. Ahoy!


Portlandia Bound (#WCPDX)

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A quick confession: I’ve never spoken at a WordCamp. Even worse… I’ve never even been to Portland. I know, that’s bad, especially being an 8 year resident of Seattle. However August 18th I get to cross those two very important goals off my list, as Ben Lobaugh and I will both be featured speakers at   …Continue Reading


Mac Miller Chooses WordPress

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Another great example of WordPress in the spotlight. A big duh for most of us WordPress people, but always great to share how and why WordPress is being used out in the wild. Enjoy! Mac Miller: WordPress Publisher Spotlight


Get WordPress 3.3

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WordPress is known for it’s popularity and extensive, supportive community. It’s constantly being updated and improved to perform at the highest standard, adding commonly asked for features and creating an improved experience for users of all levels. Today WordPress 3.3 was released, the latest release from WordPress.


The Tools We Use to Win with WordPress

Posted on

I had the pleasure of joining a wonderful group of speakers this past weekend in Miami, Florida for WordCamp Miami 2013. It was an honor to share the stage with some other great business and WordPress minds like Shane Pearlman, Pippin Williamson, Justin Sainton and many more.

My talk is on The Tools We Use to Win here at Freshmuse. The talk boils down to the different lessons I’ve learned growing Freshmuse from a solo freelance business to a thriving small design and dev shop that builds pretty awesome stuff for companies all over the world. In my talk I look at a few of the steps in our typical client process, and highlight different tools we use to help make those processes better. My hope is that some of these tools, and the way we use them, might inspire some thoughtful analysis of your own process, and perhaps even lead you to making a change that helps your business.

I’ll be giving a slightly updated version of this talk at WordCamp Minneapolis April 27th as well. I’d love to hear your feedback or questions.

What tools are you using?


WordCamp Vancouver 2012

Posted on

WordCamp Vancouver is upon us! I’m delighted to be joining this WordCamp speaking again on best practices for freelancers and small businesses using WordPress professionally.

Grab the slides and let me know what you think of the presentation, either in the comments below or by tweeting using the event’s official hashtag #wcyvr.

Grab the Slides

Did you Miss it?

If you missed it, I gave a similar presentation at WordCamp Portland that you can watch courtesy of WordPress.tv.

Video & Slides


Replacing the WordPress User Authentication [Video]

Posted on

WordPress is a powerful multi-user web content management system. Due to its multi-user nature, WordPress has long instituted a full fledged user system, complete with separated roles and permissions for each user. What happens, however, when WordPress is brought into an environment with an existing user repository?

WordPress filters allow developers to hook into WordPress core actions, such as user authentication, registration, etc and alter their logic. In this Ben shows you how to replace the WordPress built-in authentication with authentication based off a very simple external web service.

Unless otherwise noted, all development will be assumed to exist at http://localhost for the purposes of this tutorial. Get the code and the whole tutorial on Ben’s writeup.


Top 10 Reasons to Use WordPress for Business

Posted on

Last weekend I had the opportunity to give a presentation at the Minnesota Bloggers Conference on why bloggers should consider using (self hosted) WordPress to power their blogs. Among the biggest arguments for using WordPress is how powerful WordPress is as a platform. With thousands of themes and plugins that allow you to quickly add functionality and usability, WordPress is extremely powerful for blogging… but not just for blogging. Although it started as a blogging platform, it’s now a strong contender when talking about building complex web solutions for businesses. (more…)


Moving Your Blog to WordPress

Posted on

If you’re a blogger using a platform like WordPress.com, Blogspot (Blogger), Tumblr, Typepad or another online solution, you may have heard people talking about “WordPress” and how they’re doing all sorts of fancy things like customizing their design, adding pop-up email opt-ins, or embedding advertisements or other revenue generators. Have you ever wondered how you could do those same things with your blog? Wondering what “WordPress” even is?

Well we’re here to help! I’m giving a talk at the Minnesota Blogger Conference on Moving Your Blog to WordPress, and the different considerations involved in doing so. Below you’ll find the major talking points, as well as the slides and resources you’ll need to learn and do it yourself.

Download the Slides

I’ll post the video and photos from the conference once it’s processed so you can follow along. Cheers!


Moving Your Blog to WordPress

1. What is WordPress?

WordPress is best explained using the metaphor of The Hotel & The House.

The Hotel (WordPress.com, Blogger, Tumblr, etc)

Often referred to as “a hosted solution”, you can use WordPress.com to get blogging instantly. There’s no technical knowledge or setup required, you just tell them to give you a blog, and it works, similar to going and getting a hotel room. In a hotel the elevators, sinks, toilets, etc all simply work, no setup required. If there’s a problem, you call the front desk and they fix it. Similarly, on WordPress.com, or any of the other popular hosted platforms, everything is taken care of for you, allowing you to just signup and get started.

WordPress.com is amazingly easy to use and maintain, but lacks customizability and originality. Imagine calling the front desk at a hotel and telling them you want to re-paint the walls in your room.

The House (WordPress)

Often referred to as a “self-hosted solution” WordPress lets you setup your own blog/site using their awesome framework. Similar to building your own house, WordPress let’s you download the awesome blueprint from the WordPress.com “Hotel”, and use it to build your own house, on your own property. You get to choose the appliances, the paint color, even the roof… but you’re also ultimately responsible for all maintenance and setup.

WordPress is great if you want to set up an original blog or website, but it does require attention and upkeep.

2. Why switch to WordPress?

  • Customizable: Simliar to building your own house, you get to make it your own. With ~17,000 plugins and an uncountable amount of themes on the market, you can have an extremely customizable blog up and running in a few hours.
  • Powerful: WordPress powers some of the most powerful sites in the World including sites for CNN, CBS, BBC and NASA. Want that kind of power underneath the hood of your blog?
  • Community: With over 17% of the internet running on WordPress, and over 20,000 people making their living using WordPress professionally, chances are you’ll find peers, service providers, and resources for any problem you encounter while using WordPress.

3. How to switch to WordPress? (And not lose everything in the process)

It’s different depending on what platform you’re migrating from, but here are the general steps.

  1. Purchase hosting and a domain
  2. Install WordPress
  3. Export your old blog’s content
  4. Import that content into your new WordPress site
  5. Customize to your hearts desire!

Here are some great resources for you to use to guide you through your migration process:

Blogger (Blogspot) -> WordPress
Tumblr -> WordPress
WordPress.com -> WordPress

Some Photos from the session thanks to conference attendees:

If you have photos from the session feel free to email them to us at support at freshmuse dot com.